AI Insights · Timothy · July 2023
Top 5 Virtual Fitness Programs in the UK Q2 2023
Discover the performance trends of the top virtual fitness apps in the UK for Q2 2023, including weekly downloads, revenue, and active users.
In the second quarter of 2023, the top five virtual fitness programs in the United Kingdom showcased impressive and varied performance metrics across downloads, revenue, and active users. Here's a detailed look at how these apps fared:
AllTrails: Hike, Bike & Run experienced notable fluctuations in its weekly revenue, peaking at approximately $112K in mid-April. The app's weekly downloads saw a high of 35K at the start of April, while active users increased consistently, reaching around 145K by the end of June.
Strava: Run, Bike, Hike showed strong weekly revenue figures, peaking at about $285K in mid-June. Downloads were steady, with a peak of 33K in early May. Active users remained robust throughout the quarter, averaging around 850K weekly.
The 2024 TCS London Marathon app, despite being newly released, saw an initial surge in downloads with 224K in its launch week in April. Active users also peaked at 176K in the following week but gradually declined to around 35K by the end of June.
JustFit: Lazy Workout & Fit reported a steady weekly revenue, averaging around $35K, with a peak of $47K in early April. Downloads were highest in late March at 43K, and active users showed a gradual increase, reaching approximately 68K by the end of the quarter.
Lastly, OS Maps: Walk, Hike, Run, Bike demonstrated strong weekly revenue, peaking at about $179K in mid-June. Downloads fluctuated, with a notable peak of 26K at the end of May. Active users peaked at around 60K in late May, maintaining steady engagement throughout the quarter.
These insights are derived from Sensor Tower's comprehensive data analytics. For more detailed insights and trends, visit Sensor Tower.
